How to Tell If Your Packaging Will Sell Your Product.
At Pencilworks, Food Packaging and Marketing is our business, and we know just because you have a great product does not mean it is marketable. Or even if you have it in retail environment will it make it fly off the shelf. Consumer is a moving target.
Packaging a product/service the right way, is much more than just manufacture a box to house your product. You will get it in one piece, presently box are not acting as only a protective shipping container again but also a salesperson. It is expected that the box or packaging will provide the necessary information to make an informed buyer decision. You need to get your customers to get your product first before buying.
Below are important questions to answer that will help in determine if your product packaging will sell?
Who are your consumers?
There are market trends, demographics and market niches that are constantly changing at all times. If you do not stick to these trends, then the product produced is not connecting with the right message. This core “message” or the human language mechanism is one of the most important features of the product packaging.
The product packaging must be connected with its most important consumers at different levels. Before you can sell anything, you need to understand who they are.
What is the competitive environment for your product packaging?
Start your analysis of viewing your packaging from the customers perspective. If you are to buy it, what will force you to pick it on the shelf? Or is it just lost there in the ranks of the competition? Think about your package telling you am here, which call “buy me, buy me”. Did your product do this? Otherwise your package will not work to convince a consumer to buy your product.
How does your consumer buy?
Do you know the current buying trends of your customers? Many years we had the trends of super-sized phase. However, trends tend to change to smaller sizes in general. Package less does not mean less profit, in many cases means more. Consumers are willing to pay a premium for the convenience, ease of use and a smaller amount.
Your package should adjust to the lifestyle of consumers. If you do not know what it is, then you can never develop the right product packaging that pleases them.
What is your selling power?
It is in the store, majority of the decisions to buy a particular product are made there, and whether to pick it or not happen within 2.6 seconds. It is a few seconds of retail sensory overload that will determine whether or not to buy the product. So whats your unique selling proposition?
For your product to sell, it has to have better and right message that is geared towards the right audience. The packaging should have information about what is inside and how it is going to help the consumer solve a particular problem.